Stay up to date with the latest food industry trends, strategies, and expert perspectives from the IBI Data team.
April 1, 2026
Quality food images are becoming critical as distributors push customers toward online ordering. Manufacturers who don't comply face fines and poor rankings. Here's how to fix that affordably.
Read MoreApril 1, 2026
Distribution is the foundation of sales success. Is your foundation solid or are parts of it crumbling beneath the surface? The Slot Guardian system helps you find out before it's too late.
Read MoreMarch 30, 2026
Are rebates effective in today's challenging business environment? IBI Data is currently seeing 2–4 times the traditional redemption on some offers. The answer is a resounding yes.
Read MoreMarch 22, 2026
There are an estimated one million food service outlets in the US. Your sales team will only reach 25,000–50,000 of them. Telemarketing is the key to unlocking the rest.
Read MoreMarch 15, 2026
With trade shows limited and in-person sales calls down, food service manufacturers face real headwinds. But disruption also creates opportunity — here's how to capitalize on it.
Read MoreFebruary 1, 2026
Samples can be the most powerful tool in your marketing arsenal — and one of the most expensive. How you manage them has a significant impact on both your sales and your budget.
Read MoreSeptember 27, 2025
Over half of new product launches will ultimately fail or underperform. IBI Data examined multiple manufacturers and found one consistent, fixable issue behind that staggering loss rate.
Read MoreAugust 8, 2025
Colleges and universities are loyal, high-volume customers who aren't afraid to try new products. The Value Plus Program is an ideal way to reach them — here's how it works.
Read MoreMay 20, 2025
Being able to submit and redeem promotional rebates in a timely and efficient manner is a critical element in nurturing your bottom line. Here's why online submission is the future.
Read MoreMay 7, 2025
E-Marketing and marketing automation have become a key focus for many food manufacturers. One of the first challenges to overcome is how to get qualified, opt-in e-mails.
Read MoreMay 7, 2025
Do you have a significant investment in equipment or merchandising in the marketplace? You already have the information you need to evaluate ROI and identify your ideal target customer profile.
Read MoreMay 7, 2025
Point of Sale materials are one concrete way to help operators offset expenses and increase orders of your product in their restaurants — while locking the customer into your brand.
Read MoreMay 4, 2025
An effective customer loyalty program not only results in higher revenues — it can become a powerful part of your company's marketing program. Here are the key benefits.
Read MoreMay 4, 2025
An integrated database links all your information into a single, searchable structure — a single source of truth that can have a profound impact on your go-to-market strategy.
Read MoreApril 23, 2025
The opportunity for food companies to sell product online is exploding. Forward-looking manufacturers are building an integrated plan to deal with these emerging markets. Do you have one?
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