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Insights

Stay up to date with the latest food industry trends, strategies, and expert perspectives from the IBI Data team.

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Marketing

Rebate Resurgence

March 30, 2026

Are rebates effective in today's challenging business environment? IBI Data is currently seeing 2–4 times the traditional redemption on some offers. The answer is a resounding yes.

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Sales Strategy

Reaching the Operators Others Overlook

March 22, 2026

There are an estimated one million food service outlets in the US. Your sales team will only reach 25,000–50,000 of them. Telemarketing is the key to unlocking the rest.

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Marketing

Marketing Without Trade Shows

March 15, 2026

With trade shows limited and in-person sales calls down, food service manufacturers face real headwinds. But disruption also creates opportunity — here's how to capitalize on it.

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Sales Strategy

Do Your Product Samples Lead to Sales?

February 1, 2026

Samples can be the most powerful tool in your marketing arsenal — and one of the most expensive. How you manage them has a significant impact on both your sales and your budget.

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Marketing

Benefits of Online Rebate Submissions

May 20, 2025

Being able to submit and redeem promotional rebates in a timely and efficient manner is a critical element in nurturing your bottom line. Here's why online submission is the future.

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